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What
is GeoMarketing?
Geomarketing is blending
data about where people live, their demographic characteristics,
and the geographic constraints/opportunities of your business to
make better marketing decisions.
Geography
rules people's shopping patterns. The grocery store, the video store,
the telecom provider, the lube shop, the dog groomer are all decisions
that are made by where people live, and what they can access.
- All the advertising
in the world won't change your company's ability to sell outside
of it's service area.
- Advertising on cable
company "A's" system is a waste, when all your good
prospects are in cable company "B's" footprint.
- Advertising "Broadband"
services like Voip to prospects who can't get broadband is just
a waste of money.
Intergrating geographics
into your planning and exectution is critical to optimizing you
marketing efforts.
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